The back of pack design can be random if you choose it to be, these examples to the right are that, but are still a fun and a humorous read. Claire said to do something about the company, stuff about the drink the person is drinking.
I decided to do 5 designs and apply them to the Innocent carton.
Here is the template of the standard Innocent carton. This was sent with the email and meant I could actually apply my design to the carton.
My first design is an info graphics piece that shows the reader what vitamins are in the strawberry and banana smoothie and how these vitamins are good for you. Its ideas like this that I applied to the rest of my designs.The next design is simply educating the reader to the innocent drinks foundation. The Innocent Drinks foundation is made up of farms around that world that Innocent buys from and supports.
The Big Knit is a yearly event where the public can hand make a small hat for charity. The money goes towards the elderly to keep them warm in the winter months.
Strawberry and banana facts and figures I enjoyed making. Simply fun facts about the fruits that most people won’t know about.
Lastly, I wanted the make a design that was full of colour. All I wanted to show in the design was the new smoothie that Innocent had thought up. The smoothie is full of tropical fruit so I went along the lines of making a tropical beach with palm trees. I then sent the designs to Claire from Innocent to get some feedback.
Once the designs had been applied to the cartoon, all I had to do was print them out and create the carton. This was a lot easier said than done.
I first printed on matt. I bought one Innocent carton and deconstructed it to find out exactly how to do it. The first and second attempt went very wrong. Eventually it worked and I felt comfortable enough to print on matt and laminate. Every time I folded the outcome seemed to go wrong. I must have been the thicker stock. After many attempts the cartons slowly started coming together.
The caps of the cartons I took off real Innocent cartons. This was expensive but makes my mock ups look identical to the actual product. With help from double sided tape I could apply the caps without too much hassle.
The photos will have to be re-done. Despite asking for help in the photography studio I still couldn’t get the photos I wanted. It was very hard to eliminate the shadows completely so next time I will ask a friend from photography to guide me.
Overall this brief has been very enjoyable. I can’t explain how difficult folding the cartons was and the time I spent doing it but at least its done. Many times I thought about giving up and handing in the designs on paper.
This brief isn’t completed because I need to photograph the cartons again next term. Hopefully I will be able to get some photos that will give credit to the cartons and my designs. This was the first experience I have had where I could get feedback from someone out side college. Claire was very helpful in seeing the designs made sense and were executed properly.
No comments:
Post a Comment