WPP// Design Sheets// Initial Ideas

 As you can see form the above. There was a lot of planning when it came to this brief. Considering the objective of the brief was the create a campaign that would potentially change the opinions of the mass and in the end the opinions of the government....the idea had to be that of a very good one!

Luke and I set about coming up with new ideas and then not after too long the idea of using heat sensitive ink occurred to us. The concept worked very well as when heat is applied to this heat sensitive ink, it disappears in places. Meaning on our poster, the earth will disappear if we keep on that particular road.

We also spent a very long time coming up with a name and it was then Luke that though Priority Earth would be the best name. It works very well indeed I am happy! We then went around to making posters that would eventually be screen printed. With the posters we wanted the visuals to be very striking in alerting the public to what the poster is saying. When looking back at the brief it's obvious this is the path we should be going down. The campaign Luke and I are creating is to be visually interesting so that these visuals will attract the audience to what the campaign is all about.