"The labels on our little bottles and big cartons change quite a lot. So we thought it'd be a good idea to put them into a makeshift gallery. If you can't see your favourite below, please let us know and we'll have a look for it (it's probably in the big black folder in the executive stationery cupboard)..." nnocentdrinks.co.uk
All the designs below can be found on the Innocent Drinks website. They are fun and friendly and despite not always being about the drink, humour you to like the drink without even trying it. This is the path I need to go down. I will study these in depth and discover what route they took in making their designs.
Poetry Outcast
This design is about the mangoes Innocent drinks use in their recipe and how the name of these mangoes have the same name as this parrot. This name is called 'ALPHONSO'. These links are quite interesting but its amazing how they found information like this.
Just look at that View
A very random back of pack, however very humours at the same time. The carton explain how beautiful the view out of this window is, the horses, the green grass and tress, the fence. However there is no fruit, even though the view is beautiful it doesn't mean you can put it in a smoothy. It's clever and a fun read.
This back of pack illustrates Innocents love for tress and presents that they are the first companies in the world to use 100% Forestry Stewardship Council (FSC) certified paper in all their cartoons. Again this could be a good starting point. Looking into what Innocent drinks do for the world that is great.
This back of pack simply goes on (in a humours way) how to identify a healthy banana. I look forward to knowing simply everything about these smoothies, plus I can email senior designer Claire if I need any help of any questions that need answering.
Swallowing the Pip
This above is my personal favourite. I like the design and what the design is all about. A funny illustration about the pros and cons of swallowing pips and a tree to grow inside of you. Its this sort of humour that I need to get across in my designs. This has given me the idea to make an illustration showing why innocent drinks are good for you inside. Considering I have to make 5, I could always make a series based around the same information. Next step for me is to know the drink inside out. Find out what it has inside it, what it is inside it that makes you healthy!
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