Innocent Drinks// Brief

Context

Innocent plays on a very playful design strategies that are clear and easy to understand. Consider what you want to communicate. Innocent Drinks keep a small blog of back of pack designs on their website, follow this link to view and get a good idea of what has been done and what is possible http://www.innocentdrinks.co.uk/bored/our-packaging

Brief or Tasks

Design a series of back of packs for Innocent Drinks. Innocent always leave one panel to have some fun with and engage with their consumers. Sometimes they tell people about our products, sometimes they are more random. Coming up with the random ones is good fun, but if you wanted a more 'straight' brief think about how we can communicate how good our products taste on pack.

Preparation/Research suggestions

-Research previous designs for the pack of pack to get a good idea of what has been done and what is going to be expected.

-What is it that you want to communicate? Research into the company to find out interesting facts.

-Look into Innocent Drinks target audience. Is there one? Who are they? What will attract them to the design.

Evidence – for this project students should submit

Regular blogs post documenting progression and experimentation.

-5 back of pack designs.