Innocent Drinks// Feedback from Innocent and Final Designs.

Hi Simon

Here's a bit of feedback for you – it's only input so feel free to ignore it or act on it as you see fit.

Overall we never use exclamation marks – or very very rarely. It's a rule of copywriting that we have.

Vitamins

Nice clean illustrations and use of colour

We don't normally separate the halo from the dude, maybe put the headers in the corresponding colours instead?

Foundation

Perhaps try and get a bit more colour into this one?

The big knit

Maybe try an image of the hat on a bottle to give it some context?

Fruit facts:

Try and differentiate the 2 different columns a bit more – so put the strawberry facts in a different font and colour to the banana ones?

Extra Juicy Smoothie:

This is my favourite one – nice and colourful. Perhaps Try hiding a sharks fin in the water and a sign on the beach saying no swimming? Also watch the legibility of the text over the blue sea. This is a real technical thing but the barcode will only scan if its on a plain, light coloured background so how would you tackle this challenge?

Hope that helps – good luck.

Claire

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This feedback is so useful and once I have applied to my designs I feel I will be very confident with them. 

Final Designs

The next job is to get these on to the back of an innocent carton. I'm still not sure of what stock to print on but I'm printing on mondayso I'll find out then. I also need to buy some screw tops to put stick onto my cartons and I think that will make them look even more realistic.