Beer Rebrand// New Moon Leeds Brewery Re-Brand

New Moon Crisp Dark Ale

Here we have Leeds Brewery's New Moon dark ale which I think is in desperate need of a rebrand. The design at the moment looks like it is for a book to be solf in waterstones. It doesn't work as a label for a beer. My Job is to re-design this label to make it appeal to people of my age. considering this is a beer label for a beer that is sold in Leeds it need to appeal to a younger audience. Leeds is a thriving student city where night life is a very large part of people lives 

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Here's a little look into the new moon to give me a much better idea.

"In astronomy, new moon is the first phase of the Moon, when it lies closest to the Sun in the sky as seen from the Earth. More precisely, it is the instant when the Moon and the Sun have the same ecliptical longitude. The Moon is not normally visible at this time except when it is seen in silhouette during a solar eclipse. See the article on phases of the Moon for further details.

The original meaning of the phrase new moon, sometimes still used in non-astronomical contexts, was the first visible crescent of the Moon, after conjunction with the Sun. This takes place over the western horizon in a brief period between sunset and moonset, and therefore the precise time and even the date of the appearance of the new moon by this definition will be influenced by the geographical location of the observer. The astronomical new moon, sometimes known as the dark moon to avoid confusion, occurs by definition at the moment of conjunction in ecliptical longitude with the Sun, when the Moon is invisible from the Earth. This moment is unique and does not depend on location, and in certain circumstances it coincides with a solar eclipse.

The new moon in its original meaning of first crescent marks the beginning of the month in lunar calendars such as the Muslim calendar, and in lunisolar calendars such as the Hebrew calendar, Hindu calendars, and Buddhist calendar. But in the Chinese calendar, the beginning of the month is marked by the dark moon.

Although the new moon is typically depicted as a black circle, its actual phase is a very thin crescent, because the moon does not pass directly in front of the sun (except during an eclipse). On July 8, 2013, French astrophotographer Thierry Legault successfully photographed the new moon, although the crescent itself was not visible to the unaided eye...'

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Thierry Legault's 2013 photo of the new moon

Its this thin slither of moon I have to adopt in my design. This task at the moment seems very tricky,  I think the only way to go around it is to get designing!